Email - The Most Accountable Marketing Going?

11/11/2009 By Marc Munier, Commercial Director, Pure360 Accountable marketing is essential in a slowing economy because advertisers require ROI for every pound spent. So how does [b]email marketing[/b] offer a solution to limited budgets and the need for [b]accountability?[/b] Marketing is changing. There used to be a perception that marketing...

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