Pre Philosophy: What Is Palm Thinking With These Ads?

August 3rd 2009 8:08pm

Half the money I spend on advertising is wasted; the trouble is I don't know which half. -John Wanamaker Advertising and branding are very complicated and very unpredictable fields, and success can be measured according to any number of metrics. Modernista, the ad agency behind the soft-talking-lady ads that only occasionally seem to be talking about phones, seems t

From: www.crunchgear.com



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