Utilities Not Ready for Coming Customer Engagement from Smart Grid

If the latest consumer backlash over smart meters in Texas wasn’t enough of an indicator that utilities are facing a communication problem around the smart grid, here’s another: a report from research firm IDC Energy Insights, and sponsored by telecom firm Telus, finds that utilities “have not thought through the implications of new technology and [...]If the latest consumer backlash over smart meters in Texas wasn’t enough of an indicator that utilities are facing a communication problem around the smart gridhere’s anothera report from research firm IDC Energy Insightsand sponsored by telecom firm Telusfinds that utilities “have not thought through the implications of new technology and products on customer relationships or the business process.”In other words utilities are not at all prepared for the increased amount of communicationeducation and interactivity that will be required from installing new smart grid technology.

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•   idc energy insights