The death of the Bradley Effect
March 29th 2009 3:03pmThe results of Tuesday’s election give us reason enough to declare the Bradley Effect as outdated, wrong, and finally, dead and buried. The “Bradley Effect”, named after black California 1982 gubernatorial candidate Tom Bradley, posits that a significant number of whites are secret racists, who will tell pollsters they’re willing to vote for a [...]The Bradley Effect is demeaning to everyone involved It demeans whites because it asserts two negative thingsthat they are racistsand that they are ashamed racists who won’t admit it to anyone but an anonymous ballot It is demeaning to non-whites because it asserts that there is some reason they should under-perform any other candidate solely on the basis of the saturation of their skin.
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